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ANALYSIS OF MARKETING ENVIRONMENT IN VÝSTAVIŠTĚ ČESKÉ BUDĚJOVICE, A. S.
SUCHÁ, Veronika
Exhibitions and trade fairs have formed an integral part of the market in the Czech Republic. No matter whether its size is small, medium or large, every company becomes increasingly interested in knowledge of its environment (both internal and external). What is also important is correct assessment of internal conditions and their optimal connection with the external environment factors. The companies do not take up with the statement that there are strong and weak points, opportunities and risks. It is important to examine the factors, assess them and use the ascertained facts to increase prosperity. I used the analysis of the Porter{\crq}s Five Forces Model to ascertain the company micro-environment. I divided the collected information into two groups. The first group concerned the information about the company itself while the second one characterized the company environment (customers, suppliers and competitors). The first important group which forms a part of the company environment is the customers. The customers of the exhibition grounds in České Budějovice can be divided into two groups: the first group consists of exhibitors and traders, and the second one is the visitors. The company has various promotional and advertising printed materials elaborated by its suppliers. As far as the competitors in the Czech Republic are concerned, these are particularly the fair managements that organize fairs on the same or similar topics. As the macro-environment of the company, the whole of the Czech Republic can be defined, however, the most important part is the region of South Bohemia. In this region, the factors characteristic for the area, such as lower economic power, lower purchase power and considerable saving behaviour of the region population, have to be taken into account.
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Two autorst - Two works - Two images of the world (Vladimír Neff - Jaroslaw Iwaszkiewicz)
Sikora, Dorota ; Stejskalová, Anna (advisor) ; Hrabáková, Jaroslava (referee)
Resumé v anglickém jazyce Summary This thesis is an attempt to show two authors and mainly two of their major works created in two different cultures, concluded by comparison of these two key works. Vladimír Neff, through his five-part cycle of novels Sňatky z rozumu (and following) dealing to the broad extent with the lives of members of Born and Nedobyl families, has proved his outstanding narrative skills which, together with a fair dose of irony and perfect knowledge of historical facts, make this pentalogy Neff's life work that in a remarkable manner made its way into the history of Czech literature. The author draws very accurate picture of Prague changing over a hundred of years and portrays the glamour of the age that is to be noted for the pursuit of economic and technological progress. Thanks to psychologically very thoroughly and accurately depicted key figures of the founders of abovementioned families, some of which were given the typically bourgeois features by Neff, the readers become close witnesses of their rise and fall. Jaroslaw Iwaszkiewicz in his relatively extensive work Čest a sláva presents the life of two generations on the historical and social background depicted in great detail. It captures the hasty and sometimes breakneck changes in the modern history and the fate of the Polish...
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